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The kost of Kardashian style

The kost of Kardashian style

In the last few years Kim Kardashian West has made a name for herself in the world of fashion. Whilst her husband designs his own fashion collections under Yeezy and with Adidas, Kim is dressed by top designers in fashion forward outfits. Her style is emulated by lots of girls around the world, from the high fashion outfits to her perfectly contoured and highlighted make-up. The designer dresses may be out of reach for many of us, but what about her make-up and beauty regime?

It has been revealed that people spend thousands on beauty products and treatments each year. Fuelled by celebrities such as Kim Kardashian and Kylie Jenner and beauty vloggers, the beauty industry is growing as people aspire to mimic their celebrity idol and are spending big to do so.

Research by My Voucher Codes has shown how much Kim Kardashian spends on her make-up and beauty regimes and how long it takes to do. I’m not sure if people have the budget to spend what Kim does, nor the time!

Kim Kardashian

  • Takes at least 2hrs to do her makeup.
  • Uses £2,300 worth of beauty and skincare products as part of her daily beauty regime.
  • Owns Kardashian Kollection, a make-up collaboration which is worth £2.82million.

Her sister Kylie who Kim often jokes is trying to steal her crown, also is a big spender when it comes to her beauty and make-up regime and also has plenty of time to spend on it too.

Kylie Jenner

  • Takes up to 2hrs to do her make up.
  • Uses £2,800 worth of beauty and skincare products as part of her daily beauty regime.
  • Earns £16.5 million from Lip Kits, merchandise, clothing, books and posters.

Both sisters have sought to capitalise on their popularity and influence and released their own beauty lines, Kim along with her sisters Kourtney and Khloe have a beauty collection called Kardashian Beauty and is part of their business link Kardashian Kollection.

Kylie as is jumping on the bandwagon releasing her own lip kit line. After she was praised for amazing lips, which she originally denied having fillers for. She came out with her own lip kit line, to help fans achieve similar looks without the fillers. Kylie Cosmetics has also expanded into eye makeup as well as popularity for the brand grows. Her sister Kim fully supports the youngest siblings foray into make-up, the pair recently announced their beauty collaboration on Kyle Cosmetics.



A post shared by Kylie Cosmetics (@kyliecosmetics) on

It’s not just celebrities which have gained a following for their beauty regimes, vloggers too have become huge influencers in this sector. The top beauty vloggers pull in millions of views for their videos and hold huge influence over their fans. Companies are fighting just to get their products features. This is a lucrative business as well as you can see by how much the top vloggers make.

Michelle Phan

  • Earning £2.1m a year.
  • Subscribers: 6m


  • Earning £50k per month.
  • Subscribers: 4m

Tanya Burr

  • Earning £20k per month.
  • Subscribers: 2.8m

Check out how much the beauty industry is worth in this infographic.

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About Roxanna Bina

Roxanna Bina blogs about, Fashion, Design and Vinyl Toys with a twist of whimsy and fun and also with an acid tongue!

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